Canadian media are in crisis, as is the society that allows them to exist and produces them. Two phenomena are developing in parallel: on the one hand, no more than 40 to 50% of people living in Canada say they trust the mainstream media. On the other hand, 67% of the population would agree with the idea that everything is broken in this country, from institutions to inflation to our failing health care system.
The North Star is a new initiative that wants to work on these two parallel aspects: to demonstrate our society and expose all its problems, as well as to prove that it can change. But also, and most importantly, to build a new media that people can really trust, a media that would cover what really matters to people, that would give them a voice, that would not be afraid to go against the grain.
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